Investto grow
Optimize for your profit –not your agency´s margin.
It‘s time for a real shift. Media budgets are not play money, but the current market often optimizes not for your profit, but for the margin of the middlemen. We are ending this conflict.
True Effect stands radically on the buy side: away from non-transparent commissions, toward measurable value creation for the advertiser.
media setup
Brands used to be lighthouses.Today, they are in danger of falling into the inflation trap.
Budgets are rising, but attention is falling. The problem is systemic: a lack of transparency and control creates tempting opportunities for the sell side to use contact inflation for sell side growth. Instead of investing in quality, they inflate volume.
We see the result across the board: while campaign KPIs are constantly improving, actual ROIs are falling and company value is declining.
Why your advertising investmentsare no longer generating positive ROIs.
There is a fundamental design flaw in the traditional media business.
Due to the lack of spatial and temporal boundaries, especially in digital media, sales growth can be generated for the sales side by constantly increasing advertising space (advertising space inflation). This comes at the expense of advertising effectiveness.
Media agencies have three reasons to turn a blind eye to this constant dilution of quality:
- Commissions
- Margins
- Constantly “magically” improved cost-per-contact KPIs
By the way: Even in-house departments that still optimize for contact KPIs will fall into the infation trap here.
Traditional media agency
- Trading deals
- Hidden kickbacks
- MFA sites (Made for Advertising)
- Bot traffic
True Effect Advantages
- 100% advertiser value
- Pure focus on impact
- Full transparency
100% buy-side focus.The massive counterweight.
In a world where the sell side constantly chooses advertising inflation to increase sales, a massive counterweight is needed on the buy side. To put an end to this, we have created a functioning business model that enables a 100% buy-side focus.
This allows you to benefit from true independence:
- We are completely free to choose media for our clients and operate with genuine zero-waste hedging.
- Furthermore, this is the only way to conduct serious advertising impact research with the advertiser.
We measure impact,not just clicks.
If a customer would have bought from you anyway, an intermediary advertisement is not a success - it is an unnecessary expense. Nevertheless, agencies often claim 100% of this revenue for themselves.
We clearly separate the “background noise” (customers who would have bought anyway) from genuine additional sales. Using valid GEO uplift studies, we investigate the actual incremental value of each measure.
The base level will be achieved even without media investment.
Nearly all current KPI systems include the base level. This makes KPIs look great, but leads to misallocations.
Additional sales through media investment
focused on the
added value
Our KPI system focuses on the actual added value (the true effect) of investments.
Ourcore beliefs
What we believe in. Uncompromising. These convictions form the basis of everysingle decision we make for you.
Focus on evidence-based impact rather than contact prices.
Independence guarantees objective advice.
What we believe in. Uncompromising. These convictions form the basis of every single decision we make for you.
Maximum efficiency through smart & fresh structures.
No kickbacks, no hidden margins.
Ready for the truth about your media data?
Let us find out where your media budget is still caught in the inflation trap.
We offer you an initial audit of your setup.